Wanting to climb the corporate ladder is a perfectly natural feeling feeling for most of us. After all, it is a clear demonstration of progress – not just to ourselves, but also to our peers. Few graduates would deny that they have such aspirations.
When Clarence House Press Office announced that the Duke and Duchess of Cambridge are expecting a baby, the world’s media machine rushed into action, with some British newspapers publishing multi-page “Royal Baby Special” sections, covering the story from every possible angle.
The BBC Diplomatic and royal correspondent quickly published a piece looking at the changes to accession traditions; the Wikipedia entry for Kate Middleton was updated to reflect the announcement; and betting shop William Hill started offering odds on a wide range of factors including not just name and date, but also birth weight, hair colour, and many others.
The speed with which so much has been published is impressive – but it owes far more to good preparation than an ability to write quickly. Following the wedding of Catherine and William in April 2011, it was only a matter of time before a pregnancy was announced and a full range of stories could therefore be prepared in anticipation of the announcement. Continue reading