Wanting to climb the corporate ladder is a perfectly natural feeling feeling for most of us. After all, it is a clear demonstration of progress – not just to ourselves, but also to our peers. Few graduates would deny that they have such aspirations.
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Royal baby frenzy confirms the benefits of preparation
When Clarence House Press Office announced that the Duke and Duchess of Cambridge are expecting a baby, the world’s media machine rushed into action, with some British newspapers publishing multi-page “Royal Baby Special” sections, covering the story from every possible angle.
[Photo courtesy of EPA/ Andy Rain, The Daily Telegraph]
The BBC Diplomatic and royal correspondent quickly published a piece looking at the changes to accession traditions; the Wikipedia entry for Kate Middleton was updated to reflect the announcement; and betting shop William Hill started offering odds on a wide range of factors including not just name and date, but also birth weight, hair colour, and many others.
The speed with which so much has been published is impressive – but it owes far more to good preparation than an ability to write quickly. Following the wedding of Catherine and William in April 2011, it was only a matter of time before a pregnancy was announced and a full range of stories could therefore be prepared in anticipation of the announcement. Continue reading